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This 12 months marks the 20th anniversary of SteelSeries and, to celebrate, we made a marketing campaign known as “Glory Story“ to tell the historical past of SteelSeries, such as the purpose our manufacturer exists, our innovation stories and our robust esports heritage.
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Traditionally, when we’ve introduced other markets, we’ve run ads in our standard marketing channels but haven’t genuinely centered on The reality that we’re new — the most crucial concept continues to be Orchard’s worth props and what difficulty we remedy.
The campaign contributed to some notable increase in holiday immediate ticket sales from previous yr, as we observed our greatest sales Because the 2017 fiscal 12 learn this here now months.
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